Vince Cacace is the Founder and CEO of Vertebrae, Inc., an Augmented & Virtual Reality firm based in Santa Monica, CA. Vertebrae enables brands and agencies to tell stories leveraging the mediums of AR and VR at scale through its technology platform. A recognized digital marketing and AR/VR leader, Cacace regularly appears in national media, including CBS, AdAge, USA Today, CNET, AdWeek, and TechCrunch. In 2017, Cacace was named to the Forbes' 30 Under 30 list in the Marketing & Advertising category, and was featured as one of Variety's 10 VR Innovators to Watch. Cacace speaks on the topics of AR & VR at conferences like the Forbes CMO Summit, NAB, Integrated Marketing Forum, Sundance Film Festival, Elevate Brand Storytelling, and UCLA Big Data Conference, among others. In addition to Vertebrae, Cacace is a Board Member of Whoopi's Virtual Field Trip, a VR nonprofit he co-founded with Whoopi Goldberg dedicated to providing wondrous virtual experiences to underserved and severely ill children. He’s also worked with the Interactive Advertising Bureau (IAB) to establish and set standards for AR and VR formats and best practices for serving ads across environments. Prior to founding Vertebrae, Cacace worked at General Motors in the Advanced Analytics group, helping to break down data silos and provide company-wide access to a variety of descriptive, predictive, and prescriptive analytics tools. He is a resident of Venice, CA.