Techstars Startup Week Tallahassee 2018

Design Thinking is the core problem-solving framework used by a wide variety of organizations around the world. The tools used in Design Thinking provide value to professionals who desire deeper insights, innovative ideas, and iteratively-refined solutions in any industry. In the realm of Design Thinking, everyone is a designer, no problem is too small (or too large), and this event is for anyone interested in learning this powerful approach to problem-solving.

In conjunction with Startup Week Tallahassee, we’ve partnered with AIGA Tallahassee to host Ken Baldauf, Director of FSU’s Innovation Hub to lead a 90-minute workshop providing hands-on experiences with some of the most powerful tools for ideation, including brainstorming, think different, think wrong, affinity mapping, and idea filtering. Come join us as we learn to apply these idea-generating techniques.

Imagine a nameless, faceless person with their hand out asking you for your hard-earned money and resources. If you're not immediately frightened away, I'm certain you will at least have quite a few questions to identify who they are and why they feel entitled to the fruits of your hard work.

This is an example of what it is like when a business with no brand attempts to market its products or services before fully developing its brand. People enjoy doing business with people - especially when they become familiar after a strong first impression.

This workshop will help entrepreneurs understand the importance of building a strong brand identity and learn how to transform your idea into an actionable brand strategy that will help you connect with your target audience and build a strong loyal customer base.

Register for free here: https://bit.ly/MakeYourSelf_TSW18

Register to enter a drawing for a chance to win a FREE Brand Development Package from B-EZ Graphix!

Email bkwyattjr@bezgraphix.com to purchase a #MakeYourSelf T-Shirt for $25 to promote your journey as an entrepreneur!

In this workshop you will get to work collaboratively to rapidly mock up and prototype ideas and concepts. Using design thinking we will be focusing on user empathy, experience, and solutions that put the human first. Each profession comes with different sets of skills, techniques for problem solving, and background knowledge so we encourage all vocations and skill levels to participate.

Please RSVP here: https://www.eventbrite.com/e/design-sprint-tickets-52055922666